Our Journey

began January 2015

The Paleo Factory had its humble beginnings in Miriam Kwietniewska and Sam Friedman’s kitchen. It was in their home kitchen that the founders first created the MUD product. Sam is a sweet tooth. Miriam is a Paleo lifestyle advocate and product creator. Miriam did not want Sam eating high-fructose corn syrup and other toxins found in most desserts. But Sam wasn’t willing to give up sweets. Miriam made a dessert using the Paleo-friendly ingredients from her pantry. Sam was instantly hooked. They called it “MUD” and formed The Paleo Factory to share their delicious product with others.

Did you know that MUD stands for ‘Mindfulness Using Desserts’?